Official Rules for the Bombay Sensory Auction Promotion.
No purchase or monetary bid is required to enter.

1. Eligibility: The Promotion is open only to legal residents of the United States who are at least twenty-five (25) years old, except residents of Alabama, Florida, Maryland, Maine, Missouri, Oregon, Pennsylvania, New Hampshire, and Wyoming. Employees of Arrowhead Promotion & Fulfillment Co., Inc. (“Administrator”), Bacardi U.S.A., Inc. (“Sponsor”), or any other alcohol beverage company, their respective distributors, wholesalers, retailers (including bartenders/staff), or licensees, as well as the immediate family (spouse, parents, siblings, and children) and household members of those employees, are not eligible to enter.

2. How to Enter:

a.Sign Up: Visit bombaysapphire.com/campaigns/bombaysensoryauction21us between 9:00 ET on October 7, 2021 and 11:59 p.m. ET on October 18, 2021 and complete the RSVP form to attend the auction event (the “Event”). Only 25 people will be able to attend. If you are selected, you will receive an e-mail with more information.

b. Attend the Event: If you are selected, you must attend the Event between 9:00 a.m. ET and 5:40 p.m. ET on October 19, 2021 in New York, NY. Please note that you are responsible for getting to the Event. Sponsor will not provide transportation or accommodations.

c.Bid With Your Senses: Follow the instructions provided at the Event to bid on a piece of artwork using a device that will measure your sensory reactions. The device will give each entrant a score based on a proprietary formula. There is a limit of one “bid” per person. No monetary bid is required.

d.Agreement to Rules: By entering, you indicate your full agreement to these Official Rules and Sponsor’s decisions regarding the Promotion, which are final and binding. Winning a prize is contingent upon fulfilling all requirements in these Official Rules.

3.Winner Selection: At the end of the Event, Sponsor will compare the scores of each entrant and the entrant with the highest score will be deemed the winner. The odds of being selected depend on the relative scores of each entrant. Administrator will attempt to contact the potential winner within one (1) business day of the Event via phone or e-mail.

4.Potential Winner Requirements: Except where prohibited, a potential winner may be required to complete and return a declaration of eligibility and liability/publicity release and tax forms. If a potential winner fails to sign and return these documents within five (5) business days, an alternate potential winner may be selected in his/her place in a random drawing of all remaining entries received. Only three (3) alternate potential winners may be contacted.

5. Prize: One (1) winner will receive (a) the Sensory Auction artwork by Dan Lam with an approximate retail value of $10,000 and (b) $1,500 to help with taxes. The value of the prize will be treated as income to a winner, and the winner will be responsible for payment of applicable taxes. A winner is responsible for paying taxes and any costs and expenses not specified above. Any prize details not specified above will be determined by Sponsor, in its sole discretion. A prize may not be transferred prior to award. A winner may not request cash or a substitute prize; however, Sponsor reserves the right to substitute a prize with another prize of equal or greater value if the prize is not available for any reason, as determined by Sponsor, in its sole discretion. No alcohol will be awarded as part of any prize.

6. General Conditions: In the event that the operation, security, or administration of the Promotion is impaired in any way, Sponsor may, in its sole discretion, either: (a) suspend the Promotion to address the impairment and then resume the Promotion in a manner that best conforms to the spirit of these Official Rules; or (b) award the prizes from among the eligible entries received up to the time of the impairment. Sponsor reserves the right, in its sole discretion, to disqualify any individual who tampers with the operation of the Promotion, violates these Official Rules, or acts in an unsportsmanlike or disruptive manner. Sponsor reserves the right to seek damages from any person who seeks to undermine the legitimate operation of the Promotion. Failure by Sponsor to enforce any term of these Official Rules shall not constitute a waiver of that provision. Proof of sending any communication to Sponsor by mail shall not be deemed proof of receipt of that communication by Sponsor. The Promotion is subject to federal, state, and local laws and regulations and is void in Alabama, Florida, Maryland, Maine, Missouri, Oregon, Pennsylvania, New Hampshire, and Wyoming, and where prohibited.

7.Release and Limitations of Liability: By entering, you agree to release and hold harmless Sponsor, Administrator, their respective parents, subsidiaries, affiliates, and each of their respective officers, directors, employees, and agents (the “Released Parties”) from and against any claim or cause of action arising out of participation in the Promotion or receipt or use of any prize, including, but not limited to: (a) unauthorized human intervention in the Promotion; (b) technical errors related to computers, servers, providers, or telephone or network lines; (c) printing errors; (d) lost, late, postage-due, misdirected, or undeliverable mail; (e) errors in the administration of the Promotion or the processing of entries; or (g) injury or damage to persons or property. You further agree that in any cause of action, in no event shall the Released Parties be liable for attorney’s fees. You waive the right to claim any damages whatsoever, including, but not limited to, punitive, consequential, direct, or indirect damages.

8.Privacy and Publicity: Any information you submit as part of the Promotion will be treated in accordance with Sponsor’s Privacy Policy. Except where prohibited participation in the Promotion constitutes an entrant’s consent to Sponsor’s use of his/her name, likeness, voice, opinions, biographical information, and state of residence for promotional purposes in any media without further payment or consideration.

9.Disputes: You agree that any disputes, claims, and causes of action arising out of, or connected with, the Promotion or any prize awarded shall be resolved individually, without resort to any form of class action, and exclusively by the appropriate court located in Florida. All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, your rights and obligations, or the rights and obligations of the Sponsor in connection with the Promotion, shall be governed by, and construed in accordance with, the laws of Florida, without giving effect to any choice of law or conflict of law rules (whether of Florida or any other jurisdiction), which would cause the application of the laws of any jurisdiction other than Florida.

10.Winner Information: For the name of the winners, send a self-addressed stamped envelope to: BBDO New York (ATTN: Steven Panariello), 1285 Avenue of the Americas Floor 7, New York, NY 10019. Requests must be received by November 30, 2021.

11.Sponsor and Administrator: The Promotion is sponsored by Bacardi U.S.A., Inc., 2701 Le Jeune Road, Coral Gables, FL 33134, and is administered by Arrowhead Promotion & Fulfillment Co., Inc., 1105 S.E. Eight Street, Grand Rapids, MN 55744.